Effective Date: January 1, 2024

Last Updated: June 2, 2025

1. Introduction

This Privacy Policy describes how Trax AI ("we," "our," or "us") collects, uses, and protects your information when you use our mobile application and related services (the "Service"). By using Trax AI, you agree to the collection and use of information in accordance with this policy.

Trax AI is committed to protecting your privacy and ensuring the security of your personal information. This policy explains what information we collect, how we use it, and your rights regarding your data.

2. Information We Collect

2.1 Personal Information

Account Information: When you sign in with Google or Apple, we collect your email address, name, and profile information provided by these services

Profile Data: Gender, age, weight, height, activity level, dietary goals, and preferences you provide during our onboarding questionnaire

Health Data: Daily calorie intake, macronutrient consumption (protein, carbohydrates, fats), weight tracking data, exercise information, and progress metrics

Subscription Information: Payment method, billing address, and subscription status for premium features

2.2 Usage Information

App Usage: Features used, time spent in app, user interactions, screen views, and navigation patterns

Device Information: Device type, operating system version, app version, device identifiers, and mobile network information

Food Recognition Data: Photos of food you upload for calorie tracking, the resulting nutritional analysis, and meal timing data

Analytics Data: App performance metrics, crash reports, error logs, and feature usage statistics

2.3 Technical Information

Firebase Analytics: Comprehensive app performance data, user engagement metrics, and technical diagnostics

Camera Data: Food photos processed for AI analysis (temporarily stored during processing)

Location Data: Approximate location for meal timing and regional food database optimization (if permitted)

3. How We Use Your Information

3.1 Primary Service Functions

Nutrition Tracking: Calculate calories, macronutrients, and provide personalized dietary insights

Goal Setting and Planning: Create customized nutrition and fitness plans based on your profile and objectives

Progress Monitoring: Track your health and fitness journey over time with detailed analytics

AI Food Recognition: Analyze food photos using advanced AI to estimate nutritional content and portion sizes

Personalized Recommendations: Provide meal suggestions, portion guidance, and dietary tips

3.2 Service Improvement and Support

App Enhancement: Improve features, fix bugs, develop new functionality, and optimize user experience

AI Training: Improve food recognition accuracy and expand our food database (photos are processed but not stored permanently)

Customer Support: Respond to inquiries, provide technical assistance, and resolve user issues

Research and Development: Conduct anonymized research to improve nutrition tracking accuracy and app effectiveness

3.3 Communication

Service Communications: Send important updates about your account, app changes, and service notifications

Marketing Communications: Send promotional content, feature announcements, and tips (with your consent)

Push Notifications: Deliver meal reminders, goal achievements, and motivational messages (customizable in settings)

4. Information Sharing and Disclosure

4.1 Third-Party Services

OpenAI: Food photos and limited user data are sent to OpenAI's API for food recognition, meal planning, and nutritional analysis. Data is processed according to OpenAI's privacy policy and is not stored permanently by OpenAI

Firebase/Google: User authentication, app analytics, crash reporting, and secure data storage on Google Cloud Platform

Apple Sign-In: Authentication services for iOS users, providing secure login without sharing personal details

Payment Processors: Subscription payments processed through Apple App Store and Google Play Store payment systems

4.2 Service Providers

We work with trusted third-party service providers who help us operate our service:

Cloud hosting and data storage providers

Analytics and performance monitoring services

Customer support and communication tools

Security and fraud prevention services

4.3 Legal Requirements and Safety

We may disclose your information when we believe in good faith that disclosure is necessary to:

Comply with applicable laws, regulations, or legal processes

Protect and defend our rights and property

Prevent fraud or security threats

Protect the safety of our users or the public

4.4 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, user data may be transferred as part of the transaction. We will notify you via email or app notification of any such change.

5. Data Storage and Security

5.1 Data Location and Infrastructure

Primary Storage: User data is securely stored on Google's Firebase cloud infrastructure with global data centers

Local Storage: App preferences, cached images, and temporary data stored locally on your device

Processing: Food photos are temporarily processed through OpenAI's secure API infrastructure

5.2 Security Measures

Encryption: All data is encrypted in transit using TLS 1.2+ and at rest using AES-256 encryption

Authentication: Secure sign-in through Google and Apple with multi-factor authentication support

Access Control: Strict access controls ensure only authorized personnel can access user data on a need-to-know basis

Regular Security Audits: We conduct regular security assessments and vulnerability testing

Data Monitoring: Continuous monitoring for unauthorized access or suspicious activity

5.3 Data Retention

Account Data: Retained while your account is active and for up to 30 days after account deletion

Food Photos: Processed for analysis but automatically deleted within 24 hours

Usage Analytics: Aggregated and anonymized data may be retained indefinitely for service improvement

Support Data: Customer support communications retained for up to 2 years

Legal Compliance: Some data may be retained longer if required by law

6. Your Rights and Choices

6.1 Account Management

Profile Updates: Update personal information, goals, and preferences in app settings

Data Access: Request a complete copy of your data by contacting our support team

Account Deletion: Delete your account and associated data through app settings or by contacting support

Data Portability: Export your nutrition tracking data in a standard format

6.2 Communication Preferences

Marketing Opt-Out: Unsubscribe from promotional communications via email links or app settings

Push Notifications: Control notification preferences in your device settings or app notification center

Email Preferences: Manage which types of service emails you receive

6.3 Privacy Controls

Camera Permissions: Control when the app can access your camera for food photos

Photo Storage: Choose whether to save food photos locally on your device

Analytics Opt-Out: Disable certain analytics tracking in app privacy settings

7. Children's Privacy

Trax AI is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information immediately. If you believe we have collected information from a child under 13, please contact us immediately.

8. International Users and Data Transfers

8.1 Global Service

Trax AI is available worldwide. If you are located outside the United States, your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate.

8.2 Data Protection

We ensure that international data transfers comply with applicable data protection laws and provide appropriate safeguards for your personal information.

9. Changes to This Privacy Policy

9.1 Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes through:

In-app notifications

Email notifications to your registered email address

Updates posted on our website

9.2 Continued Use

Your continued use of Trax AI after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

10. Contact Information

For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@traxai.app

Support: support@traxai.app

Website: www.traxai.app

Mailing Address:

Trax AI Privacy Team

38 Aspect Terrace

Springfield, QLD, 4300

Australia

Response Time: We aim to respond to all privacy-related inquiries within 30 days.

11. Platform-Specific Information

11.1 iOS Users

Apple Sign-In: We use Apple's secure authentication service, which may provide us with limited profile information

HealthKit Integration: With your permission, we may integrate with Apple Health to sync nutrition and weight data

App Store: Subscription payments processed through Apple's secure payment system

iOS Permissions: Camera access for food photos, notifications for reminders, optional location services

11.2 Android Users

Google Services: We use Google authentication, Firebase services, and Google Play billing

Google Health Connect: Optional integration for health data synchronization

Android Permissions: Camera for food photography, storage for app data, network access for synchronization

Play Store: Subscription management through Google Play Store

12. Legal Compliance

12.1 GDPR Compliance (European Union Users)

Legal Basis for Processing:

Contract Performance: Processing necessary to provide our nutrition tracking services

Legitimate Interest: Improving our services, customer support, and fraud prevention

Consent: Marketing communications, optional features, and enhanced analytics

Your Rights Under GDPR:

Right to Access: Request access to your personal data

Right to Rectification: Correct inaccurate or incomplete data

Right to Erasure: Request deletion of your personal data ("right to be forgotten")

Right to Restrict Processing: Limit how we process your data

Right to Data Portability: Receive your data in a portable format

Right to Object: Object to processing based on legitimate interests

Right to Withdraw Consent: Withdraw consent for processing at any time

12.2 CCPA Compliance (California Users)

California residents have additional rights under the California Consumer Privacy Act:

Right to Know: What personal information we collect and how it's used

Right to Delete: Request deletion of personal information

Right to Opt-Out: Opt out of the sale of personal information (Note: We do not sell personal information)

Right to Non-Discrimination: Equal service regardless of privacy choices

12.3 Other Jurisdictions

We comply with applicable data protection laws in all jurisdictions where we operate, including but not limited to Canada's PIPEDA, Australia's Privacy Act, and Brazil's LGPD.

13. Data Accuracy and Quality

We strive to maintain accurate and up-to-date information. You can help us by:

Regularly reviewing and updating your profile information

Reporting any inaccuracies in food recognition results

Providing feedback on app functionality and data quality

14. Subscription and Payment Privacy

14.1 Payment Information

Payment processing handled by Apple App Store and Google Play Store

We do not store credit card or payment method details

Subscription status and billing history may be retained for accounting and support purposes

14.2 Free vs. Premium Features

Basic nutrition tracking available without subscription

Premium features (advanced analytics, unlimited food scans) require subscription

Privacy practices remain the same regardless of subscription status

This Privacy Policy is effective as of the date stated above and governs our collection, use, and disclosure of your information when using Trax AI.